finusi
Built For UAE Reality, Not Theory
Low literacy, high living costs, halal constraints, remittances, and a tax free system make traditional money advice hard to apply.
Finusi connects all the dots in one app.
The Problem
Only around a third of adults in the UAE are financially literate, while many face Dubai living costs of AED 10,000–15,000 per month plus remittances back home.
This combination leads to lost savings, high interest debt, salary advances and delayed goals like home ownership, retirement, or starting a business.
The Solution
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Take a 2 minute onboarding quiz so the app can understand your goals, salary range, and whether you’re an expat or local.
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2
Get an AI personalised path through 225 bite sized courses with UAE and MENA examples, in any of 11 languages.
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3
Practise with virtual equities and crypto tools, budgeting and debt calculators—no real money, no bank connections. All real time.
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Unlock daily Dubai discounts that align with your budget and modules completed, plus digital certificates when you finish courses.
What You'll Learn
225 Bite Sized Courses
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Build realistic UAE budgets using frameworks like 50 30 20 and zero based budgeting with Dubai rent, utilities, and remittances baked in.
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Compare debt payoff methods, avoid common debt traps, and manage credit scores using examples and bureaus from the region.
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Construct halal aligned portfolios using Sharia screening, Sukuk, ETFs, and ESG funds in a tax free environment.
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Understand crypto, blockchain, and digital wallets in a MENA regulatory context before committing any real funds.
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Plan for retirement, FIRE paths, remittances, and cross border life events using country specific content.
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How to buy and sell global equities and cryptocurreny by practising on building your portfolios with real time trading platforms
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225 Foundation Courses - 225 Intermediate Courses - 225 Advanced Courses, making sure we help you grow further.
Expert Assistance
Advanced Ai to keep You on track
AI that personalizes your learning path based on your goals, whether reducing debt or building an emergency fund. Gamification keeps you motivated with badges and streaks, while interactive tools let you practise without risk, like virtual portfolio simulations. And because life in Dubai is fast-paced, everything’s offline-ready and bilingual (Arabic/English). Supported by UAE government initiatives like the ADIB 2025 Financial Education Programme, we’re here to help you thrive.
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Assesses your level of financial literacy at any time
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Provides suggestions on your budget to easier manage
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Tracks your progress and suggests next paths
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Provides real-time content updates on global economical changes
Exclusive discounts
Saving Should Be Rewarding
Saving where you can is one of the smartest thing you can do, so we’ve teamed up with local businesses who want to help you reach your goals without having to make all the sacrifices typically associated with savings and budgeting.
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GYM
We tend to have more excess fat than we do excess cash. so lets build up on the cash and strip the fat with our local gym discounts.
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BEAUTY
Everyone wants to look their best in the UAE and when you do, you feel amazing. You'll feel even more amazing wiith the savings.
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FASHION
If clothes were cash, our wardrobe would be Fort Knox. clothing is a huge annual expense that quiety builds up. Think smart, look smart.
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FOOD & FRINKS
From lazy days to socialising with friends and family, its one of our biggest treats yet a necessity. definently one to save on.
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ELECTRONICS
We all want the latest gadgets but its a big expense, thats why we sometimes try to save a little extra. Lets key in some savings.
FAQ's
Common Questions & Answers
Finusi is a mobile-first app launching in Q2 2026, offering 225 interactive courses to boost financial literacy in the UAE, where only 30.7% of adults are financially literate. It’s for everyone, expats (88% of UAE’s 11M population), locals, and students, covering budgeting, saving, investing, and retirement planning. Whether you’re a beginner managing daily expenses or an intermediate planning wealth growth, our AI-tailored paths and bilingual (11 languages) content make financial success accessible. Start with a free quiz to find your path!
Our app teaches you to budget smarter with courses like the 50/30/20 rule, helping users save AED 500+ monthly. The "Discounts" section offers daily deals on food, clothing, and gyms, aligned with your budgeting goals. For example, 78% of UAE consumers seek app discounts, and our deals encourage repeat savings, fostering loyalty while you learn. Virtual tools let you practise budgeting risk-free, ensuring you apply skills to real-world expenses effectively.
Yes, Finusi offers a free tier with introductory courses, basic tools, and access to our "Discounts" section for daily retail deals. Premium subscriptions ($5/month or $50/year for individuals, $7/month or $70/year for families) unlock all 225 courses, and advanced simulations. With a conservative 22,500 users in Year 1, join thousands for free and upgrade to deepen your financial knowledge tailored to UAE life.
After a quick 2-minute quiz, our AI creates a custom learning path based on your goals, whether budgeting for Dubai’s high costs (AED 10K-15K/month) or planning retirement. For example, expats might get remittance-focused courses, while locals see family savings tips. With 70% retention from gamified features like badges, your progress stays engaging and relevant to your UAE lifestyle, updated dynamically as you learn.
Absolutely! Finusi offers offline mode, letting you download courses and tools to learn anywhere, perfect for Dubai’s busy commuters or remote areas. Bilingual support (11 languages) ensures accessibility for all, from expats to locals. This aligns with the UAE’s 90% smartphone penetration, making financial education available anytime, supporting the government’s literacy push (e.g., ADIB 2025 Programme).
Your data is protected with PDPL-compliant measures, ensuring privacy under UAE law. We use anonymized insights for personalisation (e.g., AI paths) without sharing personal details. Unlike bank-integrated apps, Finusi requires no connection to a bank account, offering a secure, standalone experience for learning and saving.
Finusi launches in Q2 2026. Sign up for early access now via our website to join the waitlist and we'll email you with exclusive offers and early bird access.
